AI Insights · Timothy · October 2023
Top 5 Drawing & Coloring Apps on iOS in the US: Q3 2023
In Q3 2023, the top 5 drawing and coloring apps on iOS in the US showed varying trends in downloads, revenue, and weekly active users, with significant performances from apps like Color by Number and Happy Color.
During Q3 2023, the top 5 drawing and coloring applications on the iOS platform in the United States presented interesting trends in downloads, revenue, and weekly active users. Data for this analysis is sourced from Sensor Tower.
Color by Number: Coloring Games by Wildlife Studios experienced significant fluctuations in both revenue and user engagement. Revenue peaked at around $174K in mid-August, before declining to approximately $113K by the end of September. Downloads decreased from 65K in late June to around 38K by the end of September. Weekly active users also saw a decline from around 426K to 302K over the quarter.
Happy Color by Numbers Game from X-Flow showed a more stable pattern. Revenue peaked at about $7.8K in early August, settling at approximately $5.8K by the end of September. Downloads remained relatively consistent, hovering around 44K in early July and ending at 38K in late September. Weekly active users saw a slight decline from 1.1M to around 893K over the same period.
Vita Color for Seniors by Vita Studio, a newer entry, showed rapid growth in downloads and active users. Downloads surged from 70 in late August to approximately 145K by mid-September, before settling at around 79K. Weekly active users increased from just 56 to about 142K in the same timeframe, while revenue began to emerge, reaching $292 in the last week of September.
Phone Case DIY by Crazy Labs, although not generating revenue, saw a decline in downloads and active users. Downloads dropped from around 38K in late June to approximately 23K by the end of September. Similarly, weekly active users decreased from about 115K to 80K during the quarter.
Zen Color - Color By Number from Oakever Games showed steady revenue growth, peaking at around $4K in early September. Downloads fluctuated, peaking at 44K in late August before settling at approximately 23K by the end of September. Weekly active users saw an increase, starting from around 191K in late June and finishing at about 219K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
